This YouTube video turns out to be a great overall introduction to some deep concepts associated with modern technology.
How an anthropologist sees the Internet and its effect on our culture and us
Please pardon the short geek fest and simply appreciate the big picture. This goes way beyond small business and marketing applications but take from it what you will.
Since I couldn’t possibly do it any better, just sit back, strap it down, and watch this video created by Professor Michael Wesch, associate professor of cultural anthropology at Kansas State University.